360° VR – Ghost Scream – Directed by Robert J. Sexton

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Published on November 26, 2016 by Admin

DIRECTOR ROBERT J. SEXTON BLAZES A NEW TRAIL IN 360° VR WITH GHOST SCREAM HOT SAUCE

The spot is designed to be best viewed with dedicated VR equipment like the Samsung Gear VR headset, Google Cardboard or the compact Himodo VR Mini and wearing headphones. If viewed on a computer, the Google Chrome browser is required. If viewed on a smart phone, the latest YouTube app needs to be installed to obtain the optimal VR effect.

www.robertsexton.net
www.laspotshop.com
www.hollywoodasylum.com

To promote Ghost Scream Hot Sauce, director and Emmy® Award winning producer Robert J. Sexton (www.robertsexton.net) created an unprecedented 360° VR (virtual reality) commercial that is calculated to set tongues ablaze.

The spot takes place at the secretive Ghost Scream test lab where a culinary researcher subjects volunteers to the intense heat of the hot sauce, infused with the eye-watering naga jolokia (alias the “ghost pepper.”) Thanks to Sexton’s cunning use of visual cues to direct the viewer’s eye through an organically flowing comedic narrative, the spot is one of the first forays in 360° technology that successfully fuses VR, storytelling and commercial marketing.

The spot was produced in conjunction with LA Spot Shop (www.laspotshop.com) and Hollywood Asylum (www.hollywoodasylum.com/vr) and lensed by DP (director of photography) Kara Stephens (West Coast Customs, Fractured).

The adept cast of comic actors includes Billy “Sly” Williams (Marriage Chronicles, Cheater’s Club), Yolanda Romersa (Paloma, The Reward), Billy Armstrong (New Girl, Castle). and Otto Ferrous (Human, Psycho City, TX. – VR).

Matt Sisson, Chef and the award winning Ghost Scream Hot Sauce creator says, “Ghost Scream is not your typical hot sauce, so we didn’t want to shoot a typical commercial. When I saw Sexton’s work in the VR world, there was no question that we wanted him on board to direct an ad for us and produce something never seen before.”

Sexton’s previous experience in 360° VR was noted in an article in The Wall Street Journal, where he commented on the potential of the technology. “VR is defining the future of both shared viewer experiences and storytelling,” said Sexton. “We’re pioneers in this space. Every piece of content we create forces us to reinvent everything we know about filmmaking and how an audience interacts with a story.”

While speaking as a guest panelist on VR Tech and augmented reality for Midsummer Night Scream, Sexton spoke of the next wave of VR and AR storytelling. “With cameras like Jaunt, Ozo, Omni, GoPro hybrids as well as consumer models like 360Fly and Gear 360, there is no stopping VR and the creator’s ability to direct a viewer’s experience.” Continues Sexton, “HTC Vive, Oculus, Playstation, The HoloLens, YouTube and now Facebook makes VR a reality for viewers who want to have an experience.” (http://bit.do/vr-panelist_robert-sexton)

The spot is designed to be best viewed with dedicated VR equipment like the Samsung Gear VR headset, Google Cardboard or the compact Himodo VR Mini and wearing headphones. If viewed on a computer, the Google Chrome browser is required. If viewed on a smart phone, the latest YouTube app needs to be installed to obtain the optimal VR effect.

LA Spot Shop (LASpotShop.com) and Hollywood Asylum (http://hollywoodasylum.com/vr) are production companies based in Los Angeles, CA. that produce long and short form traditional and non-traditional projects.

Hollywood Asylum VR has a virtual reality viewer IOS and android app in beta, produced by RealityGon Digital http://realitygon.com/ that is planned for release prior to the new year.

The clip will also be released on Facebook VR and available soon as a download.

FULL CREDITS:

Executive Producer/Director: Robert J. Sexton – www.robertsexton.net
DP: Kara Stephens – http://www.karastephens.com
Assoc. Producer – Aaron Teebor
Assoc. Producer: Darrin Stephens
Makeup Artist: Suzi Hale – http://lastlooksbysuzi.com/
Asst. Makeup: Rocky Calderon
Production Designer: O.B. Ferrous
Wardrobe: Aurora Culver
VFX Artist: Yoshio Kohashi –
http://www.yoshiokohashi.com
Graphics: Deandra Sisson
Gaffer: Logan Wade
Sound Recordist: Matthew Lucceshi
Colorist: Christopher Pearson
Creative Copy Consultant: Steve Dandois
VR Technical Advisor: Mark “raz” Walden
VR Camera: OMNI
Tetra Mic from Core Sound from Audio Rents: Bob Burton, Traci Bradford, Kristen Weiss
http://www.audiorents.com/
Software: FxFactory, Dashwood Cinema Solutions, Mettle Skybox, Kolor, DaVinci, Apple FCPX, Adobe Premiere, Adobe After Effects.
Mantis by Motion Impossible
Radiant Images http://www.radiantimages.com/

Special Thanks to Matt Sisson at www.ghostscream.com , Ryan Friedlinghaus at West Coast Customs, K.O.C. Productions, David Wong, Jonathan Thorn and Ed Nelson at GoPro, Ryan Scott Warren at Imagination Factory, Scott Pourroy.

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